The innovation team at Heinz has launched its new Heinz Beanz Houmouz, an accompaniment to crudities, crackers, and all manner of snacks at picnics and parties this summer. The new Heinz Beanz Houmouz range is launching with two varieties – Original and Roasted Butternut Squash – both featuring the haricot beans that go into Heinz Beanz.
Lucila Ardalla, New Ventures Director for Beanz Liberation at Kraft Heinz, said: “Since 1901, Heinz Beanz have become one of the UK’s favourite and most comforting meal choices and was one of the very first plant-based pioneering foods. But what many people don’t know, is just how much nutritional superpower our beans really hold.
“Here at Heinz, we’re in the midst of a Beanz revolution, finding new and exciting ways to liberate our beloved Heinz Beanz out of their can and into new formats, flavours and tastes. Our new Beanz Houmouz follows the success of our Beanz Burgers launch last year and is just one example of many more formats to come that will ensure future generations can enjoy this brilliantly British food”.
Lucila added: “We’re un-bean-lievably excited to be continuing our plant powered story by launching our very first Beanz Houmouz range, made using our iconic beans. The result? A deliciously creamy and smooth texture unlike most traditional chickpea based houmous you’ve tasted before.
“But that’s not all. We’ve got even more delicious ways to enjoy our famous Beanz coming very soon, so keep your eyes peeled!”.
The Beanz Houmouz Original variety blends smooth haricot beans with roasted tomatoes, sesame tahini and extra virgin olive oil. It is then seasoned with lemon juice, garlic, cumin and topped with tomato.
The Beanz Houmouz Roasted Butternut Squashflavour blends smooth haricot beans with sweet, roasted butternut squash, sesame tahini and extra virgin olive oil, seasoned with lemon juice, garlic and rosemary, with added sunflower, pumpkin and sesame seeds on top.
The range will also include a Chipotle Chilli flavour, due to launch in summer 2022 . The Beanz Houmouz Chipotle Chilli variety blends smooth haricot beans with sweet roasted pepper, sesame tahini and extra virgin olive oil, seasoned with lemon juice, garlic and cumin, with an added kick of chipotle chilli and cayenne pepper.
All recipes have no artificial colours, flavours, or preservatives and are also suitable for vegetarians and vegans. The recipes use a cold-pressed process, helping to maintain the true flavours of its 100% natural ingredients.
Heinz Beanz Houmouz Original and Roasted Butternut Squash are available to buy on Ocado now, with more supermarket listings to come later this year. RRP £2. Heinz Beanz Houmouz Chipotle Chilli will be available to buy during summer 2022.